لغة الخطاب التواصلي في ظل تكنولوجيا الإعلام و الاتصال

Abstract EN

It is well known that language is a person's means / facility of communicating, expressing his feelings and ideas, and satisfying his needs as it has multiple functions : expressive, communicative, and intellectual.

the communicative context and the verbal actions that it makes which to be considered as achievements and effects on the recipient-the fact that verbal actions play a prominent role in achieving the success or failure of the communicative discourse-has great importance in changing the society's perception of events and facts.

information published by media outlets such as : the press, radio, television, the internet and magazines have a great impact on the hearts of their recipients and their followers ; however, this effect does not occur unless the language used is sound, convincing, understandable, and suitable for all the different groups of society.

through this research study, we try to bring about the importance of the communicative discourse's language, by identifying its essence, methods and mechanisms in speech and persuasion in addition to the extent to which this language impact the success or failure of communication among the members of society.