نخو نموذج مقترح لتقييم فاعلية المؤتمرات و الأحداث الخاصة الدولية : معرض و مؤتمر Cairo ICT نموذجا

Abstract EN

The study aims to monitor and analyze the factors influencing the evaluation of visitors to private events by applying to the Cairo ICT Conference and Exhibition as the largest annual national and international conference in Egypt, which the President of the Republic is keen to sponsor and attend for three consecutive sessions.

Cairo International Convention and Exhibition Center (90, 000 visitors) from 44 countries with the participation of about 400 government / private / transnational companies working in the fields of communications, media broadcasting, security and electronic defense, digital marketing and smart communities, making the event a rich source of knowledge for audiences and multilevel visitors (public-stakeholders-media)
The study was based on a descriptive survey methodology to describe the trends and behavior of the sample of the field study of ICT visitors during a specific period of time, in addition to describing, analyzing and interpreting the events and phenomena related to the event, to evaluate the efficiency and effectiveness of its organizational and marketing aspects, The results of the survey are allowed to be distributed to the community from which the sample was drawn.

The study found that there is a correlation between the rates of visits of the respondents to the event and their attitudes and positive attitudes towards it, while the results revealed that the aspects of the evaluation of the event did not affect the attitudes of visitors towards it, and therefore the company organizing the event should examine the factors affecting the increase of attendance rates of visitors to the event to increase the number of events, events and programs that take place during the event and the favorite of visitors, or by increasing the share of promotional offers and attractions for visitors to the event from entertainment services and means Elements of excitement and suspense.

The results also revealed a correlation between the respondents' acquisition of cognitive patterns (main and general, communication, media, and marketing) from their visits to the events of the event and their attitudes towards their evaluation aspects.