التوجه الذكي نحو تبني خلق القيمة المشتركة كدعامة لاستدامة المؤسسات الاقتصادية: تقييم تجربة بنك الإسكندرية بمصر

Abstract EN

The study aims to show the contribution of the intelligent orientation towards creating shared value to the sustainability of economic institutions.

the descriptive analytical approach has been used to assess the experience of Alexandria Bank, Egypt, as a successful model in creating shared value by seeking to create social value by investing in Egyptian society, thereby bringing economic value to its entity.

the study concluded that the Bank's strategy includes the approach of creating shared value, and its practices are implemented in a planned manner through many projects and initiatives, which made it distinguished from the rest of the banks and achieve success in the banking sector, and starting from these results, some recommendations were made, most notably the need for institutions of different types to apply the approach of creating shared value if they want to achieve sustainability, and continue in the business environment.