استراتيجية التحالف كبديل لمواكبة متطلبات التنافسية الحديثة

Abstract EN

In light of the current circumstances and the abundance of risks, challenges and threats, economic institutions in developing countries that are characterized by fragility and lack of experience in their frameworks in the fields of production and marketing, especially technology.

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, must make the alliance strategy an alternative and a choice for them in Its various functions, and the inclusion of this option within its philosophy and future strategies, by taking advantage of the technology of others and cooperating with them in order to come up with new innovative ideas and early acquisition of the best offers, and a quick reaction to the restrictions of entering new markets, and thus obtaining experience And the skill in various jobs that enable the economic institution to survive and continue to find a share and position in the international market.