العلاقات العامة الإلكترونية و دورها في تحسين صورة المؤسسات الناشئة : مؤسسة Ya Technologies دراسة حالة

Abstract EN

The study aims to highlight the role of electronic public relations in improving the image of emerging and modern institutions in technology, considering electronic public relations an interactive, integrated process of communication, and more effective in improving the image and facilitating the institution's communication with its audiences, based on a case study of the emerging ya technologies, and the study belongs to a type qualitative studies relative to the method used is a case study approach, which was employed to answer the problem posed in the form of a main question : how does electronic public relations contribute to improving it to the image of the emerging ya technologies ? the study reached a number of results, the most important of which are : electronic public relations play a vital and dynamic role in building and managing the mental image of the emerging.