تحديات تطبيق التسويق الاجتماعي في تعزيز القيم البيئية بالمجتمع الجزائري

Abstract EN

The study attempts to reveal the most important challenges and difficulties facing the application of social marketing campaigns mechanisms, as the most prominent entrances through which it is possible to influence the environmental values of individuals and control their tendencies towards preserving the environment, so that the governmental associations and institutions in Algeria draw a set of plans to attract the largest interaction of the target audience from Through campaigns conducted by individuals with specialized skills in communication and the ability to influence and persuade.

The study aims to highlight the requirements for the success of social marketing campaigns at the institutional level in promoting environmental values among individuals.

The study, through the analysis of several studies related to the topic, concluded that ensuring good control over the application of social marketing mechanisms requires the various actors and activists in the environmental field to have a good understanding.

Due to the nature of the transformations defined by the social and cultural evidence, and the formulation of a clear and comprehensive strategy based on the scientific perspective in accordance with the requirements of the success of social marketing campaigns and targeting all the factors affecting the process of promoting environmental values.