مواقع التواصل الاجتماعي و دورها في الترويج السياحي

Abstract EN

Communication technology witnessed amazing developments at the end of the twentieth century and the beginning of the twenty-first century.

After the telephone was the ideal means of communication in connecting individuals across the world, there were stronger and faster means after the introduction of the Internet.

This development led to the world becoming a cosmic village.

The term "Marshall McLuhan", the Internet no longer plays the role of transmitting and sending information only, but also the so-called social networking sites such as: Facebook, Twitter.

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etc.

Promotion is the fourth element of the marketing mix.

Promotion contributes to the disposal of goods, goods and services and represents the driving force of marketing activity.

Marketing experts and practitioners believe that marketing efforts are in fact promotional efforts, given that their goal is to achieve sales goals and increase turnover rates of sold goods through activating methods.

Sales, influence and persuasion to respond to the acquisition of advertised goods and services, also known as (communication that builds and maintains relationships by informing and persuading viewers of the organization's viewpoint in a positive way and acceptance of its products).