أهمية الأسواق الرقمية في ازدهار التجارة الإلكترونية

Abstract EN

The digital markets are known to be widespread in our time, thanks to the modern technologies, equipment and internet provided by information and communication technology, as they are a virtual space that has no time or spatial limits, working to provide goods, services and information, and to complete commercial transactions between seller and buyer without effort or trouble, more quickly and at a lower cost, thus becoming the most important way to target the largest possible number of customers, increase sales volume, raise the level of competitiveness between companies, and improve products and services, which leads to the prosperity of e-commerce and the growth of the digital economy, which will be clarified through this study.