التلقي البصري للرموز

Abstract EN

Visual reception assumes the existence of an artistic product that represents a channel of communication between the creator and the recipient and other visual expressive media and multiple cultural connotations.

the plastic reception means interaction, detection and communication between the viewer and the artistic achievement as a visual text.

culture is the determining framework for understanding the meanings and uses of symbols as signs.

each human society has its own culture, symbols, and distinctive relationships that differ in its entirety from the culture of any other society, and visual discourse has great importance in plastic and visual arts, because receiving is a continuation of the existence of artistic work so that art has a new function that is summarized in stripping the recipient’s perception of his habits that led to failure to see the thing and contentment with his knowledge to a broad horizon of visual reading and responding to the artistic effect and overcoming the superficial level of the ordinary recipient to the recipient who reveals degrees of meaning in the plastic product.