البعد الرمزي في الخطاب البصري الإعلامي

Abstract EN

In the context of the application of the methodology of the simiological approach to the image, the research seeks to extrapolate the fixed visual discourse in order to investigate the effectiveness of the communicative role played by the media image in its artistic form, as well as the ability of the visual language to convey the meanings and messages underlying color and formality.