الغسل الأخضر كممارسة لتضليل الأثر السلبي على البيئة : دراسة حالة شركة كوكاكولا

Abstract EN

Green washing is one of the most important challenges that companies face, so this study aims to highlight the reasons why a huge company such as Coca-Cola fell into the green washing.

the study concluded that Coca-Cola's environmental practices are unsustainable and that the use of green in its advertisements was a way to polish its image and mislead consumers, and the huge amounts spent on environmental investments are in order to hide the negative impact of its products' waste, especially after being classified as the largest plastic polluter in the world.