مزايا ومخاطر التسوق الإلكتروني في الجزائر

Abstract EN

The study aimed to identify the advantages and risks of e-shopping and consumers' attitudes towards them, and to know the factors affecting e-shopping, in Algeria.

to achieve the purpose of the study, an electronic questionnaire was dist0000ributed on the social networking site Facebook and via e-mail, through which 105 answers were obtained, and the SPSS program was used to analyze them.

the study concluded that the attitudes of the members of the studied sample are positive towards electronic shopping stimuli, and they are aware of the dangers of electronic shopping, and that there is no effect of awareness of risks on the positive attitude towards electronic shopping and there are no differences attributable to the personal variables of the studied sample.