المنظور الاقتصادي في بحوث الإعلام و الاتصال : نحو مقاربة عابرة للتخصصات

Abstract EN

This study addresses the economic perspective of media and communication sciences research and the prospects for a cross-disciplinary approach to the analysis and study of problems related to media economics in order to understand and frame media and communication activity as a result of the cultural specificity of this latter.

The study was based on qualitative analysis based on a range of scientific research on the topics of media economics.

The study found the need for a cross-disciplinary approach that brings together researchers in media and communication sciences and economic researchers and uses the scientific theories of both disciplines in order to examine the problems of the economic perspective of the media and communication in a deeper and more open way to current challenges and their contribution to a good understanding and framing of their activity