الإشهارات التلفزيونية الموجهة للأطفال و أثرها على التنشئة الأسرية

Abstract EN

Today, television advertising has become one of the main topics, as it is one of the factors that have a major impact on child development, so the shape of advertising is closely related to its content, because the success of the effect of the advertising message requires the achievement of integration between form and content, and the exploitation of the technical capabilities of television as a means of advertising to attract children to it and the family's attempt to direct its children while watching the TV advertisements directed to them, this is what makes it achieve goals that may be reflected on the individual and society, and that it provides products of a material commercial nature, which makes it not paying attention to the community’s culture, standards and original values, especially since many publicity products are not monitored or examined in their quality or the degree of its danger to the family upbringing of children, and television advertising is among the movements that depend on the image and sound (the audio-visual field) and that is used for television as a display channel in order to highlight the most important characteristics of the product and its features in the image and sound in order to stimulate the consumer feeling thus, it pushed him to form a consumer behavior towards the product.