Food packging design for children aged 3-4 years in Saudi ِArabia
Other Title(s)
تصميم أغلفة طعام األطفال في الفئة العمرية 3-4 سنوات في المملكة العربية السعودية
Author
Source
[The Scientific Journal of the Faculty of Fine Arts]
Issue
Vol. 7, Issue 1 (30 Jun. 2019), pp.62-69, 8 p.
Publisher
Alexandria University Faculty of Finearts
Publication Date
2019-06-30
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Social Sciences (Multidisciplinary)
Topics
Abstract EN
This study investigates the design features of food packaging targeted to children from the perspective of the children and the mothers.
The majority of the exiting studies related to children food packaging emanate data from parents rather than their children.
However, this study collected the data from 233 preschool children aged 3-4 years using focus group in their kindergarten school in the city of Jeddah in Saudi Arabia.
Moreover, 134 mothers who have children in the age of 3-4 were interviewed to discuss the packaging design visual characteristics and prioritize the five aspects: 1) background color 2) font style 3) use of cartoon characters, 4) use of images, and 5) brand according to their belief intheir child preferences.
The findings pointed the differences between the design preferences from the mothers and the child perspective.
Hence, to design attractive packages for children it is highly recommended to implement the child centered design approach.
American Psychological Association (APA)
Abu Hasanah, Ruba Hasan. 2019. Food packging design for children aged 3-4 years in Saudi ِArabia. [The Scientific Journal of the Faculty of Fine Arts]،Vol. 7, no. 1, pp.62-69.
https://search.emarefa.net/detail/BIM-1331033
Modern Language Association (MLA)
Abu Hasanah, Ruba Hasan. Food packging design for children aged 3-4 years in Saudi ِArabia. [The Scientific Journal of the Faculty of Fine Arts] Vol. 7, no. 1 (2019), pp.62-69.
https://search.emarefa.net/detail/BIM-1331033
American Medical Association (AMA)
Abu Hasanah, Ruba Hasan. Food packging design for children aged 3-4 years in Saudi ِArabia. [The Scientific Journal of the Faculty of Fine Arts]. 2019. Vol. 7, no. 1, pp.62-69.
https://search.emarefa.net/detail/BIM-1331033
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1331033