حملات التوعية الاعلامية الالكترونية الصحية و دورها في ترسيخ الثقافة الصحية : دراسة سيميولوجية لحملة الوقاية من سرطان الثدي

Abstract EN

This paper try to spot on one of the most danger diseases of women which is breast cancer, On the other hand the media of all kinds devoted a lot of campaigns, especially in the Pink October month, which carries messages and symbols addressed to women to make them aware of the need for early detection and taking Precautions and healthy behaviors to avoid this disease.

This study aims to reveal the effectiveness of media campaigns in general and electronic campaigns in particular in the perpetuation of a healthy culture, through an analytical semiological study of the breast cancer awareness campaign via Facebook.