المسؤولية الاجتماعية و أخلاقيات التسويق

Abstract EN

Some of the excesses in marketing practices and in order to achieve the objectives of the organization of profit and growth and continuity, without considering the interests of consumers, society and the environment, led to the idea of social responsibility and marketing ethics to achieve sustainable development and establish respect for ethical values in doing business, Demonstrating social responsibility and environmental responsibility.

In addition, the social performance report is a competitive advantage in itself, making social responsibility a valuable strategic advantage.