دراسة تحليلية في الاستثمار و التسويق و الأعلام وفق أسلوب التحليل الاستراتيجي (SWOT)‎ للبيئة الخارجية للأندية الرياضية العراقية

Abstract EN

The importance of the research was demonstrated through the development of an analytical study of the reality of investment, marketing and media according to the strategic analysis method (SWOT) for the external environment of Iraqi sports clubs, as there are several factors that led to many obstacles to sports investment and marketing and the identification of points of opportunities and threats and the most important challenges facing the external environment and the researcher has used The survey method on the sample of the application sample from (154) forms representing the responses of the sample.

The research sample was chosen randomly.

A questionnaire form was designed containing (2) axis containing several paragraphs that included many aspects of the external environment according to the system ( swot) After distributing the questionnaire and collecting the results, the researcher reached the following conclusions: The sport clubs departments in Iraq enjoy an average level of the external environment in investment, marketing and sports media