Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne

Author

Ibn Ashur, Riyad

Source

Algerian Translation and Languages Journal

Issue

Vol. 2, Issue 1 (31 Jul. 2020), pp.42-64, 23 p.

Publisher

University of Oran 2 Mohamed Ben Ahmad Faculty of Foreign Languages

Publication Date

2020-07-31

Country of Publication

Algeria

No. of Pages

23

Main Subjects

Sociology and Anthropology and Social Work

Topics

Abstract EN

If it is true that the laws on advertising were decreed to avoid that an announcement does not infringe the rights of third parties, it is proven that this same spot is talented to transgress them verbally, graphically and fantastically (reworked or fantasy images).

This is done under the pretext of reflecting current social norms and trends, as well as the cognitive and linguistic aspects of the society targeted by the advertisement, even at the cost of the principle of consumer morality or that of producer / advertiser ethics.

In this context, the semantic-cognitive, semiotic and legislative study, especially of advertising discourse, in a Tunisian social situation, constitutes the main subject of this article.

Abstract FRE

S'il est vrai que les lois sur la publicité ont été décrétées pour éviter qu'une publicité ne porte atteinte aux droits de tiers, il est prouvé que ce même spot est capable de les transgresser verbalement, graphiquement et fantastiquement (images retravaillées ou fantasmatiques).

Cela se fait sous prétexte de refléter les normes et les tendances sociales en cours, ainsi que les aspects cognitifs et linguistiques de la société visée par la publicité, même au détriment du principe de la moralité du consommateur ou de celui de la déontologie du producteur / annonceur.

C'est ainsi que l'étude sémantico-cognitive, sémiotique et législative du discours publicitaire, dans un contexte social tunisien, constitue le thème principal de cet article.

ABSTRACT: If it is true that the laws on advertising were decreed to avoid that an announcement does not infringe the rights of third parties, it is proven that this same spot is talented to transgress them verbally, graphically and fantastically (reworked or fantasy images).

This is done under the pretext of reflecting current social norms and trends, as well as the cognitive and linguistic aspects of the society targeted by the advertisement, even at the cost of the principle of consumer morality or that of producer / advertiser ethics.

In this context, the semantic-cognitive, semiotic and legislative study, especially of advertising discourse, in a Tunisian social situation, constitutes the main subject of this article.

KEYWORDS: Advertising speech, cognitive semantics, social norms, language, ethics, "Human Law".

American Psychological Association (APA)

Ibn Ashur, Riyad. 2020. Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne. Algerian Translation and Languages Journal،Vol. 2, no. 1, pp.42-64.
https://search.emarefa.net/detail/BIM-1334165

Modern Language Association (MLA)

Ibn Ashur, Riyad. Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne. Algerian Translation and Languages Journal Vol. 2, no. 1 (Jul. 2020), pp.42-64.
https://search.emarefa.net/detail/BIM-1334165

American Medical Association (AMA)

Ibn Ashur, Riyad. Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne. Algerian Translation and Languages Journal. 2020. Vol. 2, no. 1, pp.42-64.
https://search.emarefa.net/detail/BIM-1334165

Data Type

Journal Articles

Language

French

Notes

Includes bibliographical references : p. 63-64

Record ID

BIM-1334165