Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne
Author
Source
Algerian Translation and Languages Journal
Issue
Vol. 2, Issue 1 (31 Jul. 2020), pp.42-64, 23 p.
Publisher
University of Oran 2 Mohamed Ben Ahmad Faculty of Foreign Languages
Publication Date
2020-07-31
Country of Publication
Algeria
No. of Pages
23
Main Subjects
Sociology and Anthropology and Social Work
Topics
Abstract EN
If it is true that the laws on advertising were decreed to avoid that an announcement does not infringe the rights of third parties, it is proven that this same spot is talented to transgress them verbally, graphically and fantastically (reworked or fantasy images).
This is done under the pretext of reflecting current social norms and trends, as well as the cognitive and linguistic aspects of the society targeted by the advertisement, even at the cost of the principle of consumer morality or that of producer / advertiser ethics.
In this context, the semantic-cognitive, semiotic and legislative study, especially of advertising discourse, in a Tunisian social situation, constitutes the main subject of this article.
Abstract FRE
S'il est vrai que les lois sur la publicité ont été décrétées pour éviter qu'une publicité ne porte atteinte aux droits de tiers, il est prouvé que ce même spot est capable de les transgresser verbalement, graphiquement et fantastiquement (images retravaillées ou fantasmatiques).
Cela se fait sous prétexte de refléter les normes et les tendances sociales en cours, ainsi que les aspects cognitifs et linguistiques de la société visée par la publicité, même au détriment du principe de la moralité du consommateur ou de celui de la déontologie du producteur / annonceur.
C'est ainsi que l'étude sémantico-cognitive, sémiotique et législative du discours publicitaire, dans un contexte social tunisien, constitue le thème principal de cet article.
ABSTRACT: If it is true that the laws on advertising were decreed to avoid that an announcement does not infringe the rights of third parties, it is proven that this same spot is talented to transgress them verbally, graphically and fantastically (reworked or fantasy images).
This is done under the pretext of reflecting current social norms and trends, as well as the cognitive and linguistic aspects of the society targeted by the advertisement, even at the cost of the principle of consumer morality or that of producer / advertiser ethics.
In this context, the semantic-cognitive, semiotic and legislative study, especially of advertising discourse, in a Tunisian social situation, constitutes the main subject of this article.
KEYWORDS: Advertising speech, cognitive semantics, social norms, language, ethics, "Human Law".
American Psychological Association (APA)
Ibn Ashur, Riyad. 2020. Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne. Algerian Translation and Languages Journal،Vol. 2, no. 1, pp.42-64.
https://search.emarefa.net/detail/BIM-1334165
Modern Language Association (MLA)
Ibn Ashur, Riyad. Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne. Algerian Translation and Languages Journal Vol. 2, no. 1 (Jul. 2020), pp.42-64.
https://search.emarefa.net/detail/BIM-1334165
American Medical Association (AMA)
Ibn Ashur, Riyad. Publicité, moralité et réalité cognitivo-sociale : le cas de la société Tunisienne. Algerian Translation and Languages Journal. 2020. Vol. 2, no. 1, pp.42-64.
https://search.emarefa.net/detail/BIM-1334165
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 63-64
Record ID
BIM-1334165