استراتيجية مقترحة للتسويق السياحي الالكتروني للتعبير الحركي بجمهورية مصر العربية

Abstract EN

The study aimed at a proposed strategy for the electronic tourism marketing of motorexpression in the Arab Republic of Egypt, by identifying the types of motorexpression that attract tourism in the Arab Republic of Egypt, analysis of the internal and external environment for tourism marketing, mechanisms, requirements and factors for the development of e-tourist marketing for motorexpression in the Arab Republic of Egypt,.The study sample included academic specialists in the field of motor expression, specialists in the field of sports management and electronic marketing, and specialists in the field of tourism and e-tourism in Egyptian universities, whose number is (40) academic experts, working And those responsible for tourism at the Ministry of Tourism, the Tourism Activation and Sports Tourism Authority at the Ministry of Youth and Sports, the Ministry of Culture, and the institutions that offer different types of dance, tourists who frequent dance and motor expression programs in the Arab Republic of Egypt The number of them is (160), and one of the most important results that was reached is the development of a proposed strategy for e-tourism marketing for motor expression in the Arab Republic of Egypt in the light of the types of motor expression that attract tourism and the institutions they provide, and the analysis of the internal and external environment of e-tourist marketing for motor expression, mechanisms, requirements and factors for the development of tourism marketing Electronic motor expression in the Arab Republic of Egypt.