دور الأنشطة الاتصالية للمؤسسات الدينية الإسلامية المصرية في تشكيل صورتها الذهنية لدى الجمهور

Abstract EN

The study aims to identify the role of communicative activities in religious institutions in shaping their mental image among the public, and to monitor the tools and capabilities that religious institutions provide to public relations departments to help them form this image.

The Egyptian public during the period from 1/8/2021 to 25/9/2021

The most important results of the study were:
The Egyptian public always participates in the communicative activities offered in Islamic religious institutions in Egypt with a percentage of 54.2% , repeating 217 items, while sometimes participating about 183 items with a rate of 45.8% , and that Facebook came at the forefront of the modern means used by the respondents, the study sample, in following up on communicative activities.

For Islamic religious institutions, 58.8% , repeating 235 items.