فاعلية برنامج إرشادي لتنمية وعي المتزوجات حديثا بخدمات ما بعد البيع للأجهزة المنزلية كآلية لحماية المستهلك

Abstract EN

The objective of the research is to study the effectiveness of a counselling program for raising the awareness of newly married women of after-sales services for home appliances with its axes (gurantee services, maintenance services, assisting selling services) and the total as a strategy to protect consumers.The research tools included primary data form and the survey of after-sales services with its three axes.

the research tools were applied on a main sample of (185) newly married women from cites and villages of Dakahlia governerate on the condition that their marrage has not exceeded 5 years.

The experimental sample included (32) women from the lower quartile of the main sample of the research with its same conditions from those having low awareness of after-sales services.

Data was collecteded via interviews.

They were also intentionally chosen from different social and economic levels.

The SPSS program is used for statistical methods.

The research followed the descriptive, analytical and the experimental method.

The research has concluded that:There are differences with statistical significances between average marks of the research sample in the pre-applying and after-applying of the counselling program in favor of the after-applying the program that shows the effectiveness of the program.

The results of Eta square showed a great effect of the program to raise the awareness of newly married women of after-sales services as a strategy to protect consumer.

The researcher recommended the following: Associations and authorities in charge should protect consumers by telling them their rights concerning after-sales services and studying their needs and desires as well as saving them from fraud, and not fulfilling gurantee and maintainance contracts and showing their legal rights.