إدارة السمعة الرقمية للمنظمة عبر شبكات التواصل الاجتماعي : بين التأثير و متطلبات إدارتها

Abstract EN

Most of organizations have recently tended to pay more attention to their digital reputation, in an attempt to manage it in the digital space, witnessed an increasing interest from organization coinciding with the strange appearance of digital communication channels and media with its strong impact on the organization reputation.

the increasing influence of social net works, and its mastery, accordingly we shall attempt in this paper to answer many questions follows: how can an organization manage its despite the continuous changes in digital environment? How does the e-reputation management affect the organization activity? What are the challenges of e-reputation management of social net works?