الإسهام النسبي للحالة المزاجية للمستهلك كمنبئ بسلوكيات الشراء في ظل جائحة كورونا

Abstract EN

The study aimed to investigate the relative contribution of mood in predicting compulsive and impulsive buying among consumers in Egyptian society through responses to electronic scales.

The study’sample consisted of 200 young volunteers of both genders.

The sample was selected from available consumers who are regular and electronic pur-chasers.

The study prepared the compulsive buying scale, the impulsive buying scale, and the mood scale.

The study confirmed the validity of the tools using confirmatory factor analysis.

The analysis showed an acceptable stability, con-sidering Cronbach’s alpha coefficient.

The study dismissed outlying cases in its responses.

The results concluded that a positive mood is predictive of compulsive buying among consumers during the coronavirus pandemic.

The results confirmed that mood did not affect impulsive buying trends, as the motive to buy is to satisfy basic needs like food, drink, protective equipment, and medicines during the coronavirus pandemic.