ريادة الأعمال الرقمية ظل جائحة كورونا (كوفيد 19)‎ : الفرص و التحديات

Abstract EN

The study seeks to identify the role of the Corona pandemic in reshaping the entrepreneurial sector, and to identify opportunities and challenges for digital entrepreneurship globally and in Oman particular.

The study used a qualitative-analytical approach, using SWOT and PEST analysis to explore the opportunities and challenges of digital entrepreneurship.

Moreover, the paper examined the results of previous studies, published between 2019-2020, on digital entrepreneurship.

The previous studies can be categorized into two main categories: 1) research related to the role of digitization in organizing and enabling existing projects and creating innovative new projects (the role of digital entrepreneurship as enablers); and 2) research on entrepreneurial opportunities generated by digital technology, innovation and new product creation across the digital industry (the role of digital entrepreneurship as enablers and outputs).

The results of previous studies indicated that the Corona pandemic has accelerated the trend towards digitizing existing businesses as well as increasing the number of new and innovative entrepreneurship projects.

Furthermore, the results showed the existence of many assumptions about the digital-entrepreneurship-sector growth during the period of the pandemic spread due to the role of digitization in enhancing business resilience and the role of the digital economy in economic growth.

The study recommended setting multiple policies options for supporting the digital transformation of business models, developing policies related to digital infrastructure and ICT-based innovation, and promoting the usage of digital technologies within society.