مسؤولية المعلن عن مخاطر الإعلانات التجارية الإلكترونية

Abstract EN

In fact, electronic commercial advertisements constitute an influential role at the present time, especially after the openness that occurred at the level of trade as a result of the technological development that extended its misguidance to the commercial process.

These advertisements became an indispensable means for the producer and the consumer at the same time, but despite that We find that these advertisements may cause harm to the consumer as a result of the lack of credibility and realness of these advertisements due to the fact that they are made on the level of the electronic virtual world with the absence of censorship, which may misuse these advertisements by some advertisers through deceptive methods to influence the consumer's conviction and push him to show His desire about the advertised goods and products, and with the presence of this negative aspect in electronic advertisements, it has become necessary to establish legal bases to protect the consumer.