دور أدوات التسويق الرقمي في تحسين الأداء التسويقي المصرفي دراسة ميدانية على البنك الوطني الجزائري-عنابة

Abstract EN

This study aimed to know the role of digital marketing tools in improving banking marketing performance at the level of the National Bank of Algeria - Annaba - by relying on the questionnaire as a tool for data collection from a sample of 70 administrative employees in the bank under study, and it was processed using the Statistical Package for Social Sciences (SPSS.

V26).

The study concluded that there is a statistically significant effect of digital marketing tools (website marketing, social media marketing, e-mail marketing and mobile phone marketing) on improving the marketing performance of the National Bank of Algeria - Annaba