أثر الابتكار التسويقي على تميز المؤسسة الاقتصادية الحديثة

Abstract EN

Abstractive imposes on it vigilance, constant surveillance and caution against any event and to deal with it preventively, or through innovation in ways and methods of adaptation to serve it and guarantee the excellence, continuity and growth of its business.

We aim through this study to highlight one of the sources of permanent excellence for the company.

In this context, marketing innovation is highlighted because it makes it possible to adapt to the rapidly changing needs, desires and tastes of customers and the market in general innovation and affected by it in an accelerated, flexible and continuous manner over time.