أثر الذكاء الاستراتيجي على تحقيق الأسبقيات التنافسية في شركات الادوية الأردنية

Abstract EN

The present study aimed to measure the impact of strategic intelligence (system thinking, future vision, motivation, and partnership) on achieving competitive precedents (cost, delivery, flexibility, creativity and quality) in Jordanian pharmaceutical companies.

Of all employees in the following positions (director of department, assistant or deputy director of department, head of department) who work in the general administration of Jordanian pharmaceutical companies.

The number of employees reached (300) distributed among all the companies surveyed, Companies.

The study concluded many results, the most important of which was the presence of a significant statistical effect at the level of (0.05 = α) for strategic intelligence (systemic thinking, future vision, motivation and partnership) to achieve competitive priorities (cost, delivery, flexibility, creativity and quality).

Jordanian Pharmaceutical Companies.

The researcher also recommended increasing the awareness of senior administrative leaders in the importance of strategic intelligence as one of the core concepts in the management of strategy.

Which gives a clear vision for the future, anticipates threats and explores opportunities, so that they can provide creative ideas that help them to develop strategic plans that are difficult for competitors to imitate at high cost or after a long time