تحليل صورة مدينة عنابة كوجهة سياحية داخلية

Abstract EN

This research aims to analyze the image of the city of Annaba as an internal tourism destination, by identifying the main elements that characterize the image of tourism destination and that affect tourists when choosing it, in addition to determining the gap between the primary image and the secondary image of this city.

The analytical method was relied on in order to test the hypotheses of the study, by relying on a form distributed to a group of current and potential tourists from within Algeria in order to identify the image of Annaba as a tourist destination, and the research found a generally positive mental image of the city of Annaba And about its members, in addition to the presence of differences between the primary and secondary image of this city, and the research recommended the need to support the city of Annaba for its image by focusing on promoting its real image