معوقات استخدام التسويق الفيروسي في ترقية السياحة الداخلية في الجزائر

Abstract EN

M39The tourism industry has developed considerably over the last decades, and countries across the world have begun to seek an increase in their share of the sector.

Increase its share in the tourism sector, but we believe that the size of information and the characteristics of services prevented this polarization, In order to promote Algeria's destination among its citizens, we believe it is appropriate to exploit a modern and effective marketing method in this area, viral marketing, which may help to attract more local tourists, especially young people.

In this paper, we will try to learn about this type of marketing and the difficulties and risks it faces, to help promote domestic tourism in order to guide citizens and Algerians living abroad for the choice of Algeria.