العوامل ذات العلاقة بالتحولات السلبية لمتابعة مشاهير السناب شات : دراسة ميدانية على طلاب جامعة الإمام محمد بن سعود الإسلامية من وجهة نظر أعضاء هيئة التدريس

Abstract EN

The objective of the study: Identifying the factors related to negative changes to follow Snapchat celebrities.

Study methodology: descriptive approach.

Its tool: the questionnaire.

The results: 1 -The main negative changes for following Snapchat celebrities, which obtained a high degree of agreement; (Created a flaw in the criteria for selecting role models), (poor ability to prioritize in life).

2 -The main factors related to the nature of the Snapchat application, which obtained a high degree of agreement.

(show daily events live) (Easy to use the application) 3 -The main economic factors that obtained a medium degree of agreement (The weakness of the culture of Shariah related to making and spending money), (Believing that money is the most important aspect of life).

4 -The main cultural factors that obtained a medium degree of agreement (students' lack of critical thinking skills) (Students stay away from useful reading and focus on recreation and entertainment) 5 -The main social factors, which obtained a medium degree of agreement; (Using snapchat as a part of daily life), (Wanting to imitate Snapchat celebrities in some of their behaviors