الاتصال الحدثي و دوره في بناء صورة المؤسسة الاقتصادية الخاصة

Abstract EN

: This research paper tries to highlight the role of event communication in building and improving the corporate image of the private economic organization, by adopting a communication strategy based on a set of communication mechanisms represented in the special events organized by the organization, whether in periodic events or those organized according to the organization's communication strategy outline.

This research paper has highlighted that event communication can use different types of events such as sports, social, cultural events, sponsorship, partnership, charitable work, in addition to basic events as communication tools directed, purposeful, adapted and effective, to broadcast directly the message and values of the advertiser's space Or the product and from it the honest expression of the mental image of the organization in the minds of its audience.