واقع السلوك الاستهلاكي للفرد الجزائري بين العوامل النفسية و تكنولوجيا الإعلام و الاتصال : دراسة ميدانية بولاية جيجل حول منتوج مياه سيدي يعقوب تاكنسة

Abstract EN

0.

003The study aims to explore the reality of the consumption behavior of the Algerian individual and its various factors that are motivated by conducting a field study in the province of Jijel on the consumption of the water Sidi Yacoub Taxenna.

The researcher has chosen the exploratory approach as revealing to us the reality of consumption's phenomenon behavior of the Jijelian citizen on the most important element in life, which is water.

Using a questionnaire consisting of 28 items, which is divided into two axes, the first aims to know the psychological factors and the second is information and communication technologies, as it was distributed to a sample of 250 individuals who were randomly selected and the following results were reached: Psychological factors move the Jijel individual to consume the product of Sidi Yaqoub Taxenna by 84.

57%.

Media and communication technologies by 76.

71%.

there are differences in psychological factors and communication and media technologies due to the gender variable, where the value of the T-test was 3.

91 and the value of the statistical significance was 0, 000.

and There are differences in psychological factors and communication and media technologies attributable to the residence variable, where the value of the T test was 1.

74 and the value of the statistical significance was 0.

003.