مساهمة التسويق عبر شبكات التواصل الاجتماعي في تنشيط السياحة الحموية بحمام بوحنيفية بالجزائر

Abstract EN

The study aims to identify the extent of the contribution of marketing through social media to the revitalization of febrile tourism in Hammam Bouhnefia, Algeria, with its three dimensions represented in: (Advertising via social media, electronically transmitted word, and interaction via social media ), The study sample consisted of 120 individuals made up of different clients of the hotel, and this is based on the Convenience sample, The statistical package program in the social sciences ( IBM Spss V.

22) has been used.

The study found that there was a statistically significant effect at the significance level (0.

05) of the marketing through social media on the febrile tourism in Hammam Bouhnefia, Algeria, and its various dimensions.

The study recommends the need to intensify the marketing efforts made in social Media, and to enhance access to current and potential customers in order to introduce them more about the tourism services provided by the institution.