تسويق منتجات الصناعة التقليدية والحرفية عبر الإنترنت مع الإشارة لبعض التجارب الدولية

Abstract EN

This study aims to highlight the role that E-marketing can play in introducing and selling traditional and handicraft products.

E-marketing is one of the most important modern marketing methods because of its characteristics and features that have made it gain the attention of institutions in different fields of work.

in this study, the researchers relied on the deductive approach, with its descriptive and analytical methods, to try to find out the readiness of the Algerian traditional industry and craftsmanship to adopt E-marketing, with reference to some international experiences that sought to rely on information and communication technology in this important sector.

the study concluded that government agencies are first then the traditional industry and crafts sector are required to reconsider the issue of digitization and the continuous training of those in charge of the sector, starting with the creation of special pages, reaching websites, and benefiting from the leading international experiences in this sector.