مظاهر فعل التنمية المستدامة لدى المقاولة المغربية : حالة المقاولة الفوسفاطية

Abstract EN

The Third International Congress in Johannesburg (2002) marked the history of development because, for the first time, firms and non-governmental organizations were present and faced with their responsibilities for sustainable development.

The starting point of this article will be the following questions: 1.

How did the Moroccan company react to the concept of sustainable development and how did it use it in its strategies? 2.

Has the concept of sustainable development been transformed into a social action carried out by the company when it interacts with its social and natural environment? 3.

Has the Moroccan company’s relationship with its environment changed after adopting CSR in its strategies? The results of the study lead us to conclude that all the OCP propaganda about RSE is just a kind of sustainable advertising whose first goal is to serve the economic leadership strategy of the OCP.