دور التسويق الداخلي في تعزيز الرضا الوظيفي

Abstract EN

The study focused on internal marketing, as it is primarily concerned with internal customers, including employees and workers, by achieving their desires and demands, to ensure the best satisfaction, and therefore the best possible performance.

The study aimed to find out the relationship between training and job satisfaction, and to know the effect of empowering workers on achieving job satisfaction, as well as knowing the extent of the relationship between work teams and the effect of administrative support on job satisfaction.

The study followed the descriptive, analytical, and historical method, in addition to the statistical method.

One of the most important results of the study is that the lack of appropriateness and keeping pace with the internal marketing of the Sudanese environment may contribute to the lack of interest in achieving job satisfaction.

The study recommended paying attention to appropriate and keeping pace with the internal marketing methods of the Sudanese environment for external variables to increase job satisfaction and thus ensure efficient performance.