دور خصائص السلوك الريادي في تعزيز الأداء المصرفيه

Abstract EN

This research aims to identify the role of entrepreneurial behavior through the entrepreneur's possession of creative management characteristics that help him in building and managing the organization through what he adopts from a new idea or innovation of a new style or product or a new development process put on the market, and it requires the entrepreneur to be unconventional Rather, he has a broad imagination in his distinctive leadership of modern management philosophy, and among the actions of the entrepreneur is to spread the spirit of loyalty and belonging to the work through the information he possesses and its use in the work, knowledge of the internal environment and what surrounds it, and administrative decisions regarding the organization's resources and how to invest them.

A theoretical framework on the concept of entrepreneurship and the characteristics of entrepreneurial behavior and the extent of their impact on introducing new creative products, thus strengthening its economic position to meet the competitive challenges it faces in the market and its access to success and excellence.

Therefore, this research aims to identify the characteristics of entrepreneurial behavior (the independent variable) and its role on banking performance ( The dependent variable) and for the purpose of achieving its objectives, a hypothetical scheme was constructed that defines the nature of the relationship between the independent variable and the dependent variable.