حلقة ديمنج للجودة و علاقتها بالميزة التنافسية للمؤسسة: دراسة قياسية باستخدام طريقة المعادلات الهيكلية بالمربعات الصغرى الجزئية PLS-SEM على مستوى مصنع الإسمنت بسعيدة

Abstract EN

This study aims to clarify the relationship between one of TQM principles known by continuous development represented by DEMING's wheel on the competitive advantage using the structural equations as the partial least squares PLS-SEM, after analysing the theoretical aspect and previous studies, it became clear to us the significant and direct impact of TQM on the competitiveness advantage through its principles which are mainly based on the involvement of all workers and the continuous improvement principle, according to that our study aims to measure the correlation between one of the important TQM principles on the competitiveness advantage, the study sample includes the tires of the cement factory by using the questionnaire as a tool to collect data for the purpose of processing it through SMART PLS 3 program.

the study shows that there is a strong significant correlation between them at the level of 0.

05 the research take place at SCIS enterprise in Wilaya of Saida.