دور التسويق الإجتماعي في تحفيز على تلقي اللقاح كوفيد 19 : دراسة تقييمية على الواقع الجزائري بإسقاط توصيات المكتب الإقليمي لمنظمة الصحة العالمية

Abstract EN

This article aims to highlight the effectiveness of covid-19 vaccination through social marketing campaigns,thisis in accordance with the recommendations of the WHO regional office for europe,by developing a methodologythataddresses the lack of uptake of vaccination by analyzing the effectiveness and gaps, whilesuggesting the best method,whichwasprojected and evaluated on the Algerian case on a sample of 78 people,a conclusion wasreachedthat the application of campaignsre lated to the vaccine against COVID-19 wasinsufficient,thisisreflected in the low rate of vaccination,whatrequires the adoption of the recommendations of the Regional Office of the World HealthOrganizationwith regard to the application of social marketing to improvethis