تمثلات الهوية البصرية للعلامة التجارية Mobilis في الإشهار التلفزيوني : دراسة تحليلية سيميولوجية لومضة موبيليس تجمعكم أينما كنتم

Abstract EN

Through this study, we seek to reveal the representations of the visual identity of the mobilis brand in television advertising as part of the communication strategy of the institution, by conducting a semiotic analytical study of the advertising flash: Mobilis brings you together wherever you are, wich is proadcast on Algerian public television channels.

The study reached a set of results the most important of wich are: television advertising carries symbolic connotations expressing the visual identity of the institution appearing in the clothes of the characters in the publicity, decoration, colors, photographic places…, visual identity contributes to distinguishing the institution from its competitors, building a position for its brand and consolidating it in the minds of the audience.