دراسة استكشافية لمستوى تأثير إدارة المعرفة في أبعاد الابتكار من وجهة نظر تحليلية لآراء عمال مؤسسة ورود، الوادي-الجزائر

Abstract EN

This study attempt to test and measure the contribution made by knowledge management in supporting innovation through its dimensions (marketing innovation, process innovation, product innovation and administrative innovation).

the methodology of the study is descriptive and based on quantitative approach applied to the case study (wouroud comany) primary data collected mainly by using 120 questionnaires, secondary data where gathered from internal documents, studies and scientific papers.

findings showed a positive relationship between knowledge management and three dimensions (marketing innovation, process innovation, administrative innovation) while the third dimension of innovation did not confirm any statistical significance with knowledge management.

the limits of the study exclude the invitation to generalize its results by virtue of its circumstances and the specificity of the situation; this did not, however preclude the submission of some recommendations that would improve the level of knowledge management and its involvement in creating the conditions to support innovation.