أثر الشراكة في زيادة الميزة التنافسية لدى المؤسسات الصناعية : دراسة حالة شركة صناعة الاسمنت LAFARGE بالمسيلة

Abstract EN

JEL: G32, L61, M54, E22This study aims to show the impact of partnership in increasing the competitive advantage of industrial enterprises, as partnership strategy is a form of cooperation and as an alternative to hostile passive competition.

It is classified as one of strategies of cooperation and expansion using external sources in order to achieve competitive advantages, bring high technologies and productive industrial facilities, access to new markets and reduce financial risks.

The results of this study was that Lafarge's adoption of the partnership strategy has enhanced its competitiveness with other corporations in a range of areas, the most important of which is increasing the production capacity as well as its sales.