المنتج الثقافي في الفضائيات العربية بين الإبداع و الصناعة : مقاربة نقدية

Abstract EN

The Arab satellite channels generally present a cultural material through special media templates, or within the cultural values of the entire shows in an attempt to present the Arab cultural scene with values that reflect the elements of its identity.

However, what these channels offer often intersects with the capitalist perspective which dominates the public life in the world, which has driven the cultural material to become an industry controlled by laws and commercial interests.

This; in fact, does not deny the existence of pioneering experiences that adopted creativity as an idea to formulate and present an aspect of the Arab culture.

Therefore, through this communication, we highlight the limits of creativity and the areas of industry through which the cultural product is presented in the Arab satellite channels as part of a critical approach.