إشكالية الأخبار الكاذبة عبر صفحات الفايسبوك الإخبارية و تمويل الإعلانات التجارية في زمن كورونا : دراسة وصفية تحليلية

Abstract EN

The present study aims to address the issue of exploiting false news through Facebook news sites in obtaining commercial advertisements for the benefits of the major economic companies during the Coronavirus pandemic.

Recently, Facebook news sites were the most important source of true, objective news about daily political, economic, and social facts which were the source to the pioneers of the Facebook regardless of their age; however, the Coronavirus pandemic had its own impact on the news' content published by these sites, as this content turned into unfounded, fake news, and its sole objective is to attract the largest number of surfers for purely commercial purposes related to increase both commercial ads and the demand for advertising within the content of these sites.

In fact, global technology companies; such as, Google and Amazon are financing sites that publish fake news about the Coronavirus pandemic in exchangefor millions of dollars, which encouraged the spread of such news Therefore, our field study focuses on analyzing a sample of news sites that spread fake news on Facebook, as well as campaign ads within these sites, using the content analysis tool and the Delphi Method which will contribute to interviewing a sample of experts, relying on rotating the questionnaire between them to obtain a large amount of data about the degree to which news' content on Facebook news sites about the Coronavirus pandemic is affected by commercial ads.

This research problem will be analyzed and answered in the present field study through analyzing news sites, and consulting a sample of experts on the topic using the Delphi method.