قراءة نفسية لمتطلبات الإبداع في بيئة العمل

Abstract EN

Creativity is the most important means for many media, educational and industrial institu¬tions in the current environment, because of the change and complexity at the same time.

Therefore, these institutions look at the mechanisms and methods of achieving creativity by all means available to them and with all the necessary means.

Therefore, they resort to provid¬ing many of the requirements that must be available in the working environment from human, financial and technological resources, and design a workplace that increases the job perfor¬mance.

Therefore, providing an environment conducive to creativity and innovation by providing the conditions of comfort and safety and mental health of employees, and taking into account the physical conditions of the institution, and the application of some effective strategies contribute to the growth of quantitative and qualitative contributes to overcome many of the obstacles experienced by employees within the institution.