التماس الجمهور المصري للمعلومات حول القضايا الصحية من البرامج الطبية الحوارية و علاقته بمستوى الوعي لديه : دراسة ميدانية

Abstract EN

Public health is considered one of the most important priorities of the Audience, especially with the interest of the Audience in developing their health awareness, especially in light of the number of health crises that the world is experiencing; one of the sources on which one relies is medical dialog programs.

At the same time; these medical programs have faced a number of criticisms, including the fact that some of these programs have been transformed into propaganda for certain persons or products, away from the scientific message of their presentation.

The current study aims to understand the role of medical television programs in developing Audience awareness of health issues, to measure the degree of credibility of such programs among the Audience, and to detect the extent to which the Audience seeks information in the health field through interactive medical programs.

This study is part of the "descriptive studies", which are based on the field survey methodology.

In the course of this study, a sample of a sample of 222 members of the audience attending these programs was sampled.

The model of building credibility and the theory of seeking information was adopted as the theoretical framework for the study.

The results of the study showed that "open satellite television channels" ranked first in terms of researchers' viewing medical programs through them, at a rate of 46.6% .

The researchers' beneficial motives prevailed over the ritual motives in watching these medical programs.

The results also showed that researchers rely on medical programs as their source of health information on an average basis of 67.1% .

The most important factors that increase the credibility of medical programs among researchers are "the selection of experienced guests and community acceptance.

The majority of researchers also pointed out that television medical programs "have contributed to their knowledge of some of the wrong health behaviors that individuals in society engage in.

" The most positive aspects that researchers observed during these programs were the strengthening of the medical topics presented by pictures, statistics and videos by 62.6% .

The most negative aspect was the "presence of a large amount of advertisements for some drugs and medical centers" by 73% .

The study also showed that there is a direct correlation between the Egyptian Audience's Seeking of the information provided during the medical dialog programs and the level of their health awareness, in addition to a correlation between the credibility of the researchers towards the medical dialog programs and the various levels of credibility (the credibility of the medium, the credibility of the source, the credibility of the content, the credibility of the Audience) and the level of health awareness in general.