أثر اعتماد المراهقين على منصة التيك توك في تشكيل الصورة الذهنية عن الفتاة المصرية

Abstract EN

The study sought to reveal the image of the Egyptian girl on Tik Tok formed adolescents who using the site, and to answer the main question of the study, which is “What is the impact of adolescents' use of the Tik Tok platform on their vision of the Egyptian girl in terms of appearance, behavior, and morals shown in the video files that the study sample is exposed to? The study Find that females are more likely to agree that girls imitate what they see in Tik Tok application.

As for the respondents' responses their motives of using Tik Tok, first The motives of entertainment and entertainment, followed by the motives of knowledge and keeping up with technology, then motives of curiosity, and love of knowledge in general, followed by social motives and sharing interests with others, finally motives of social participation, dealing with and understanding others.

The results of the study showed that there was no relationship between the variables of the image of girls on the Tik Tok app.

and the respondents' attitudes towards the content provided, and there was an effect of the gender variable on the attitudes of the study sample towards the image of the Egyptian girl on Tik Tok, and shows a statistically significant correlation between the demographic factors of the sample in terms of (the socio-economic level and the presence of sisters of girls), and the formation of their mental image of the Egyptian girl.

Also between the motives of the study sample's exposure to the Tik Tok app.

and their attitudes towards the content presented by girls through the application of Tik Tok according to gender, and the existence of a relationship between the intensity of the study sample's exposure to the Tik Tok app.

, and their behavioral reaction according to gender.