فاعلية الإنفوجرافيك التفاعلي في تدريس التسويق على تنمية المفاهيم التسويقية و مهارات اتخاذ القرار لدى طلاب التعليم الثانوي التجاري

Abstract EN

The research aimed at investigating the effectiveness of Interactive Infographic in teaching marketing on developing the marketing concepts and decision-making skills of commercial secondary school students.

The research sample consisted of (40) 2ed year students ,The sample was divided into two groups (experimental group - control group ) .

To achieve the objectives of the research, an interactive infographic was designed to display the content of the unit (Contemporary Marketing Trends), a list of decision-making skills was also prepared.

The tools of the research were: marketing concepts test and decision-making skills test.

Results of the research revealed that there was a statistically significant difference between the mean scores of the experimental group and control group in the dimensional application of both the marketing concepts test and the decision-making skills test in favor of the experimental group , due to the use of Interactive infographic .

In addition, there was a statistically significant positive correlation between the mean scores of the experimental group in the dimensional application of both the marketing concepts test and the decision-making skills test.

In the end, the researcher presented a set of recommendations and proposals in the light of the research results